Music is shaping the way users connect with digital experiences like never before. Feed.fm makes it easy to amp up your app’s user experience with a custom music strategy.
2024 app engagement survey
Influence of Music
This report dives into mobile app users’ preferences and shows how music can help your brand hit its goals. Whether it’s boosting engagement, increasing downloads, or improving retention, discover actionable strategies to make music work for your app and elevate the user experience.
How music shapes the app experience: Inside Feed.fm's 2024 consumer survey
To understand the impact of music on app engagement and user behavior, Feed.fm conducted a comprehensive survey targeting a diverse group of mobile app users across the U.S. Our respondents, aged between 18–55, represent a broad spectrum of individuals who regularly use mobile apps such as fitness and wellness platforms, mobile games, social media, and other entertainment applications. Each participant in this survey uses these apps more than once a month, giving us deep insights into how music influences their app experiences, choices, and behaviors.
By understanding the preferences and behaviors of today’s mobile app users, we can deliver actionable strategies that align with business goals—whether it's increasing engagement, downloads, or user retention.
Top takeaway—
music drives app engagement
In today’s crowded app marketplace, users have countless options at their fingertips. What makes them choose one app over another? It’s more than just great functionality—it’s about creating an experience that resonates with them. One of the most effective ways to elevate your app experience is by integrating the right music. Music not only enhances user satisfaction but drives longer session times, higher engagement, and more downloads. Here’s how.
When 64% of users spend more time in apps featuring their favorite tunes, it's clear they're not just in it for the functionality—they're here for the experience! Whether they're sweating it out, meditating, or just scrolling through media, users are more likely to hang around if they can rock out to a personalized soundtrack.
The right music:
- Creates emotional connections
- Boosts session length
- Enhances focus
Here’s a stat that speaks volumes: 76% of users are more likely to download an app if it lets them choose the music they listen to. That’s a game-changer in today’s app market. Whether it’s a fitness app, wellness platform, or entertainment service, giving users control over their soundtrack could be the competitive edge that sets your app apart from the crowd. The ability to choose their own soundtrack isn’t just a perk—it’s a must-have for today’s consumer.
Empowering users to be able to choose music results in:
- Higher user acquisition
- User personalization
- App differentiation
In the world of apps, generic, royalty-free tracks just don’t cut it anymore: 64.4% of respondents are more likely to download an app with popular music. Whether it’s today’s chart-toppers or timeless classics, apps that offer popular music are way more likely to get downloaded than those stuck with generic soundtracks. If you want your app to stand out, you need to give users the music they love.
Popular music delivers:
- Positive emotional association
- Instant engagement
- A competitive advantage
Boost app engagement with the power of music
Unlock the full potential of your app by integrating popular, licensed music that drives user retention, engagement, and downloads.
Why popular music is a game-changer for fitness apps
When it comes to fitness apps, music isn’t just a nice-to-have—it’s a make-or-break factor for user engagement and satisfaction. The right soundtrack has the power to motivate, energize, and inspire users to keep coming back for more. If your app isn’t delivering the right music experience, you’re missing out on serious opportunities for higher retention and better performance.
Music isn’t just a bonus feature—it’s essential to your users’ motivation and performance, especially in fitness and wellness apps. For fitness pros looking to level up their app’s appeal, integrating a variety of popular music is the key to locking in user loyalty and driving serious engagement.
Workout music
For fitness and wellness apps, music is the secret sauce to user motivation. A staggering 94% of users say music is essential for powering through their workouts, providing the rhythm and energy they need to stay focused and perform at their best. It’s not just about the beat—it’s about driving results.
The right workout music:
- Boosts user motivation and performance
- Enhances the overall workout experience
- Keeps users engaged and coming back
- Strengthens emotional connection with users
- Increases user satisfaction and motivation
- Improves overall app experience
While popular hits are key, variety is what really keeps users coming back: 83% of users love a mix of new and familiar music during their workouts. A dynamic blend of tracks helps to inspire, prevents workout monotony and keeps users engaged long-term. The takeaway? Offering both hits and fresh finds can be the perfect combo to keep users hooked.
- Keeps users engaged with diverse music options
- Enhances long-term motivation and retention
- Delivers a fresh, dynamic user experience
Motivate fitness app users with popular music that drives engagement.
Transform your app with music that users know and love. Talk to a music specialist.
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Music’s impact on emotional well-being
Music has the power to transform how users feel, think, and engage with your app. Whether it's enhancing emotional well-being, boosting motivation during workouts, or making the overall experience more enjoyable, the right music can elevate every interaction. With over 73% of users reporting that music improves their emotional state, and more than half saying it increases engagement, adding music is no longer just a nice-to-have—it’s essential.
Contribute to your users' well-being with functional music.
Enhance motivation, engagement, and emotional connection by integrating functional music into your app with Feed.fm. Learn more about Feed.fm's science-backed music solutions.
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The ROI of offering music choices
In today’s ultra-competitive app market, standing out is all about offering features that users can’t resist. And here’s the deal: giving users control over their music choices drives downloads and keeps them coming back. Integrating customizable music experiences into your app is a game-changing move for boosting engagement and satisfaction.
Customizable music: The key to more app downloads
Users crave control over their experiences, and customizable music can be a key differentiator in a crowded marketplace.
A striking 76% of users are more likely to download an app if they can choose the music. This stat highlights how crucial personalization is to user decision-making. Letting users control their music experience makes your app more appealing and gives you a competitive edge.
Personalized experiences increase user loyalty.
Users are more likely to engage with an app that aligns with their preferences.
Nearly all users (93%) are willing to provide their genre preferences in exchange for a more tailored music experience. Offering a simple music menu in your onboarding process is a quick win, allowing users to create their own sonic adventure. Customizable music is more than just a feature—it’s a way to make your app a go-to platform in a sea of competitors.
Amplify your app's appeal: Harness the power of customizable music choices.
Transform user experience, boost downloads, and elevate engagement by letting users select their own soundtracks!
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Looking ahead
In the next few years, expect the music and streaming worlds to get even more hyper-personalized, immersive, and interactive. Music will go beyond just matching personal tastes—it’ll be synced to your mood, physical state, and real-time data, creating deeper emotional connections and supercharging user engagement across fitness, health, wellness, and entertainment apps.
Don't wait. Get started on a music strategy that drives engagement in your app today.
The right music drives real results.
