The popularity of Latin music, in the US and across the globe, is continuing to skyrocket. As fitness brands look for ways to gain and retain new customers, a refreshed music offering can be an effective way to drive engagement. Music that makes you feel good transcends national and linguistic boundaries, which is why Latine artists have become household names for non-Spanish speakers.
In 2022, there have been 35 Spanish-language songs to make the Hot 100 chart, an all-time high.
Consider adding a Latin music station to your workout music offerings to follow the trends of the music charts, and reach a broader audience.
Talk to a music specialist to learn more.
