How Future Uses Music to Make Personal Training More Personal
Future raised the bar in digital fitness personalization combining a commitment to improved health, world-class trainers, SMS technology, and popular music.
The Challenge
Designing the Right Music Solution
Future set out to design a truly 1:1 digital coaching experience centered on human connection. In coaching, everyone needs something different, and that includes workout music. They required an integrated music solution that provides popular music in a way that matches the app’s personalized (highly interactive), flexible, mobile-friendly user experience.
They set out on their journey to license and integrate music with a short list of must-haves:
- A way to provide Future users with a range of engaging workout music options to enhance their personalized workouts and match a wide range of workout modalities.
- A unified music system that integrates with iOS apps, complements Future’s simple product interface, and is easy for the engineering team to manage.
- A partner that not only provides popular music, but also manages the end-to-end process of music licensing, tracking, and reporting.
The Solution
Plugging into Feed.fm
Future’s product team consulted with the Feed.fm curation team to create workout music stations that would appeal to a wide range of predicted users and work with a variety of fitness and wellness activities. Building on their mission to create a personalized app experience, Future users can choose a Feed.fm-powered music station before starting each workout, and change it on the fly. Stations include: High-Energy Hits, New and Fresh, Hip-Hop Heaters, Throwback Jams, Rocking Alt & Indie, Classic Rock, Cardio Remixes, and Downtempo Chill.
All workout soundtracks are continually optimized to achieve the highest level of engagement. Future’s dedicated Feed.fm curator reviews music engagement data each month before adding and removing tracks from each station to ensure the stations stay fresh. The curator combines proprietary analytics and their deep industry knowledge to apply cultural context to the music selections.
“Feed.fm has powered a world class music experience for Future customers since our app first launched. Music is an essential part of a great workout experience and Feed.fm’s music platform has provided our product team with a headache-free way to deliver great music options to all of our customers,“ reports Chris Sherry, Head of Sales at Future.
THE RESULTS
3.3x Longer Session Times!
Future has been using Feed.fm as its music solution since it launched in 2019. Since then we’ve seen a 1900% increase in monthly music streams!
Future users selecting a Feed.fm curated music station for their workouts clock in 3.3x longer session times.
In Action
Corporate Wellness
People need to find fitness solutions that are highly adaptive and flexible as their needs, location, and equipment access changes.
With more people working from home, outdoors, and in a variety of locations, forward-thinking businesses are looking for ways to replace outdated gym membership reimbursements with revitalized corporate wellness programs, and Future’s program fits the bill.
Feed Media Group (FMG) launched a fitness challenge with Future last December, with half of the company signing up to participate. The team rallied on Slack exchanging tips, success stories, equipment recommendations, and motivating each other right through the holidays. It was a great way to get a head start on healthy habits ahead of the New Year. FMG has continued to offer Future for their employees as part of their benefit structure.
