The Feed.fm Music Rating System

From clean to explicit, the Feed.fm music rating system enables businesses to define their music content strategy and enjoy peace of mind knowing that each song they stream is on brand and audience-appropriate.

The problem with clean vs. explicit lyrics

Brands need to feel confident that they are streaming audience-appropriate music to their customers. So how do businesses know which songs are suitable for their needs?

While some may rely on the "explicit" or "clean" tags on a track, it's important to know that this data point is inconsistent and unregulated. Furthermore, explicitness refers ONLY to the lyrics within each track and not the context in which those words are used.

Generally

A “clean” song contains no profanity.

An “explicit” song contains profanity.

A “censored” song originally contained profanity, but the words have been rendered inaudible for this version.

However

There is no universally accepted list of words or themes deemed to be explicit or profane by the music industry as a whole. The metadata is supplied voluntarily by individual music labels in wildly inconsistent ways.  

More on "Clean vs Explicit"

Woman leaning on wall listening to workout music with headphones and a phone in an fitness arm band rounded corners

Why does it work?


Most people know intuitively that music is a motivator. And, there is an increasing body of research that shows music is performance-enhancing when paired with fitness. Music distracts from fatigue sensations, and athletes need less oxygen to do the same work. Pairing music and workouts delivers even stronger results when movements are synchronized to the music’s tempo.

And, not just any music will do . . . 

How the Feed.fm music rating system works

Feed.fm designed an MPAA-style rating system to provide a more detailed level of classification to songs streamed through our unified music system (UMS).

Music is first categorized as clean, explicit, or censored based on the specific words, and then further categorized with a rating of G, PG, PG-13, R, or NC-17 based on words and themes (ie. sex, drugs, and/or violence). In addition to building out the ratings rubric and the initial music categorization work, we employ a customer support team whose quality assurance (QA) process includes screening approximately 4,000 songs each month for profanity and ratings compliance.

Now, Feed.fm customers can more precisely choose appropriate rating levels based on brand preferences & end users.

Feed.fm explicit words

Click here to view our list of explicit words

ass/asshole, balls, bastard, bitch, goddamn, hoe, pissed/pissed off, son of a bitch, tits, whore, cock, dick, dickhead, pussy, snatch, twat, cunt, fuck/fucking, motherfucker, skank, slag, slut, nigger/nigga, fag/faggot

Feed.fm music rating definitions

 

 

Ratings Guide-03

For Everyone

Family-friendly, everyday language, no explicit themes.

 

Ratings Guide-07

Parental Guidance Suggested 

Censored PG-13/R songs allowed; may contain mild violence and sex, no drugs; damn, hell or crap allowed. 

 

Ratings Guide-04

Parents Strongly Suggested

Censored R songs allowed; some strong language, violence, sexual content or drug use.

 

Ratings Guide-06

Adult Required Under 17

Censored NC-17 songs allowed; strong profanity, intense violence, graphic sexual content or strong drug use.

 

Ratings Guide-05

No One Under 17

Censored R songs allowed; may include excessive violence, graphic sexual content, aberrational behavior, and drug abuse.

 

Feed.fm music rating examples

Feed.fm music rating examples

 
Music Ratings Guide_footer-1

Refine your music strategy

Talk to a Feed.fm music specialist to define and develop a music strategy that best represents your brand with audience-appropriate music.