A Workout Music Strategy to Gain & Retain New Users in the New Year

New Year, New Strategy

For fitness and wellness brands, January presents an opportunity to connect with new customers as New Year’s fitness resolutions inspire people to get in better shape.

With 2023 just around the corner, it’s likely that you’ve already started your holiday campaigns to put your app top of mind when the clock strikes midnight.

Want an easy-to-follow process for planning your New Year music strategy?

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Which apps will succeed in helping people maintain their health goals and enthusiasm all year long? And how?

Feed.fm’s comprehensive music solutions, which combine licensing and integration with expert curation, have been proven to increase D90 retention 1.7x, an important metric for fitness companies hoping to keep new and existing customers coming back all year long.

*Feed.fm 2021 consumer survey

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So how do you choose the right workout music to drive engagement?

Decisions about music choice are always customer-specific and made with the app’s end users in mind. 

Follow our proven process as you consider your brand’s audience and content, plan for data and integration, align with goals, and set yourself up for smart music selection and curation.

Use this simple template to lay the foundation for an effective workout music strategy.

Get the Music Strategy Template

Prefer to talk to an expert?

Schedule a call with a music specialist to get customized advice for your music strategy:

  • Custom music integration
  • Minimal coding required
  • White glove service
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